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FLM Module 04

Google Ads & PPC

Capture intent-driven traffic with precision-targeted Google Ads campaigns. Search, Display, Shopping, and Video campaigns engineered for conversions at the lowest possible cost.

Google Ads

What I Deliver

Google Ads is the most powerful intent-based advertising platform. I build campaigns that put your brand in front of customers actively searching for what you offer — at the exact moment of decision.

From keyword research and ad copy to bid management and conversion tracking, every element is optimized to maximize quality score, lower CPA, and scale profitable campaigns.

2.8x

Avg. Conversion Lift

35%

Lower Cost-Per-Click

92%

Quality Score ≥7

Google Ads Process

01

Keyword & Market Research

In-depth keyword discovery using Google Keyword Planner, competitor analysis, and search intent mapping to identify high-value opportunities.

02

Campaign Structure & Setup

Logical campaign hierarchies, ad group segmentation, compelling ad copy with RSA, extension setup, and landing page alignment.

03

Optimization & Bid Management

Quality Score improvement, negative keyword pruning, audience targeting refinement, and automated bid strategy calibration.

04

Conversion Tracking & Reporting

GA4 and Google Tag Manager integration, conversion action setup, attribution modeling, and weekly performance dashboards.

Tech I Use

Google AdsGoogle Keyword PlannerGoogle Analytics 4 Google Tag ManagerSEMrushOptmyzrGoogle Merchant Center ShopifyWordPressChatGPTLooker Studio

Ready to Capture Intent?

Let’s build a Google Ads engine that drives qualified leads and measurable revenue for your business.